Falck Denmark: False Alarm
RelationshusetGekko
Entry Information
Category: Business and Consumer ServicesCountry where program ran: DenmarkDate program started/ended: March 2010 to June 2010
Product Description: Falck Burglar Alarm is a high tech security solution for private households. In Denmark, Falck is a huge and trusted brand, primarily known for their health, safety and road assistance services.
Advertiser/Client Name: Falck Danmark A/SMedia Channels: E-Mail and Instant MessagingTV/Video/RadioWeb DevelopmentOtherWebsite:http://staging.falsk-alarm.dk
Strategy
Marketplace challenge:
In 2006, Falck Securitas merged with one of the world's largest home alarm providers G4S, leading...