American Express Canada: Digital Canvas
OgilvyOne worldwide
Entry Information
Category: Financial Products and Services Entry Title: American Express Digital Canvas Country where program ran: CanadaDate program started/ended: October 25, 2010 – December 6, 2010
Product Description: American Express issues a number of proprietary and co-branded credit and charge cards in Canada targeting the affluent and young professionals segment.
Advertiser/Client Name: American Express CanadaMedia Channels: TV/Video/RadioOtherWebsite:http://www.facebook.com/AmericanExpressCanada Click the "Amex Canvas" page from the list on the left.
Strategy
Marketplace challenge:
The Card market in Canada is...