American Express Canada: Digital Canvas

American Express wanted to engage in an online dialogue with young Canadians who felt the brand was somewhat dated.

American Express Canada: Digital Canvas

OgilvyOne worldwide

Entry Information

Category: Financial Products and Services Entry Title: American Express Digital Canvas Country where program ran: CanadaDate program started/ended: October 25, 2010 – December 6, 2010

Product Description: American Express issues a number of proprietary and co-branded credit and charge cards in Canada targeting the affluent and young professionals segment.

Advertiser/Client Name: American Express CanadaMedia Channels: TV/Video/RadioOtherWebsite:http://www.facebook.com/AmericanExpressCanada Click the "Amex Canvas" page from the list on the left.

Strategy

Marketplace challenge:

The Card market in Canada is...

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