IBM: Company Challenge
Ogilvy Amsterdam
Entry Information
Category: Information TechnologiesCountry where program ran: The NetherlandsDate program started/ended: November 22nd 2010
Product Description: IT solutions, existing of specific software, hardware and services offerings.
Advertiser/Client Name: IBMMedia Channels: Print Other
Strategy
Marketplace challenge:
IBM is world's second brand and for 100 years one of the most innovative companies in the World. They offer a broad portfolio of hardware (server and mainframes) and software covering all parts of business: database, storage, cooperative and business intelligence. Thanks to the acquisition of PWC Consulting...