IBM: Company Challenge

IBM hoped to break into the market of Dutch mid-sized companies, who didn't usually consider IBM for it solutions.

IBM: Company Challenge

Ogilvy Amsterdam

Entry Information

Category: Information TechnologiesCountry where program ran: The NetherlandsDate program started/ended: November 22nd 2010

Product Description: IT solutions, existing of specific software, hardware and services offerings.

Advertiser/Client Name: IBMMedia Channels: Print Other

Strategy

Marketplace challenge:

IBM is world's second brand and for 100 years one of the most innovative companies in the World. They offer a broad portfolio of hardware (server and mainframes) and software covering all parts of business: database, storage, cooperative and business intelligence. Thanks to the acquisition of PWC Consulting...

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