Alcon Laboratories: Alcon Patanase 2010 Campaign
Relationship Marketing, Inc.
Entry Information
Category: Pharmaceutical/HealthcareCountry where program ran: United StatesDate program started/ended: Jan 2010 – Dec 2010
Product Description: PATANASE® Nasal Spray (olopatadine hydrochloride) is a nasal antihistamine spray. At launch in 2008, it was indicated for the symptom relief of seasonal allergic rhinitis in patients 12 years of age and older. Just prior to 2010, a pediatric indication was added for children as young as 6 years old.
Advertiser/Client Name: Alcon Laboratories, Inc.Media Channels: Direct Mail E-Mail and Instant Messaging...