Everything Everywhere: Orange Ready Deal
Chemistry Communications PLC
Entry Information
Category: Communications/UtilitiesCountry where program ran: United KingdomDate program started/ended: August to October 2010
Product Description: Ready Deal from Orange is a pre-pay phone plan with automatic monthly top-ups that puts parents in control of their child's mobile phone spending.
Advertiser/Client Name: Everything EverywhereMedia Channels: Direct Mail E-Mail and Instant Messaging
Strategy
Marketplace challenge:
Research shows that by the age of 15, nearly all children (97%) own a mobile phone, and the vast majority (70%) are bought by their...