Direct Marketing Association: What are you Worth
Proximity London
Entry Information
Category: Not-For-ProfitCountry where program ran: UKDate program started/ended: 2nd June 2010
Product Description: The Direct Marketing Association UK (DMA) represents the DM, telemarketing, door to door, digital marketing, social media and email marketing sectors. Its remit is to drive growth of the direct marketing industry, and its annual awards recognises direct marketing that excels in creativity, strategy and results.
Advertiser/Client Name: Direct Marketing AssociationMedia Channels: Other
Strategy
Marketplace challenge:
There was a time in Britain when the post was exciting,...