BMF's amazing wow sit down thing

Ad agency, BMF, wanted to draw the best graduates from the Advertising Federation of Australia's graduating class.

BMF's amazing wow sit down thing

BMF

Entry Information

Category: Business and Consumer ServicesCountry where program ran: AustraliaDate program started/ended: 9/9/2010 – 20/9/2010

Product Description: BMF. We're an advertising agency based in Sydney, Australia.

Advertiser/Client Name: BMFMedia Channels: Direct Mail Other Website:www.wowsitdownthing.com.au

Strategy

Marketplace challenge:

Every year BMF hires university graduates from the Advertising Federation of Australia's 'ad school' to work in our account service department.

On 'selection day', representatives from different agencies put the graduates through an intensive interview process.

But the hiring process is a two-way...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands