Editora Abril: Subscribe, Brazil!
Entry Information
Category: Publishing/EntertainmentCountry where program ran: BrazilDate program started/ended: From March 15, 2010 to June 6, 2010
Product Description: The products were the subscriptions for Abril's magazines.
Abril is the largest and most influential communication group in Latin America. Throughout its history, it has grown and strengthening of a variety of communication channels. We have 7 of the ten largest magazines in Brazil and 4.6 millions subscriptions.
Advertiser/Client Name: Editora AbrilMedia Channels: E-Mail and Instant MessagingOther
Strategy
Marketplace challenge:
With the digital revolution, the...