Global de Pinturas: A Painter, a Bombshell and 20 seconds of fame
Proximity Colombia
Entry Information
Category: Product Manufacturing and DistributionCountry where program ran: ColombiaDate program started/ended: July/November
Product Description: Pintuco is Colombia's wall paint leading brand. To create a bond with painters they wanted to launch the Pintuco Color Fans, a loyalty program designed specially for them.
Advertiser/Client Name: Global de PinturasMedia Channels Other
Strategy
Marketplace challenge:
To launch the program we had to find the painters around the country. But we had a problem: They are not unionized....