American Express Argentina: My Wish List
OgilvyOne Argentina
Entry Information
Category: Financial Products and ServicesCountry where program ran: ArgentinaDate program started/ended: November 23, 2010/December 3, 2010
Product Description: The Membership Rewards program (through which American Express Cardmembers earn points with every purchase and redeem them for a variety of rewards) is recognized, valued and successful in Argentina. The program was launched in 1995.
Advertiser/Client Name: American Express ArgentinaMedia Channels: E-Mail and Instant Messaging TV/Video/Radio Web Development Other
Strategy
Marketplace challenge:
Argentina is a market where financial companies...