Frucor Beverages NZ: Mountain Dew Code Red

Frucor Beverages wanted to sell more of its carbonated soft drink brand Mountain Dew in New Zealand, where it represented about 1% of the market.

Frucor Beverages NZ: Mountain Dew Code Red

Colenso BBDO

Entry Information

Category: Product Manufacturing and DistributionCountry where program ran: New ZealandDate program started/ended: 1 June – 31 July 2010

Product Description: Mountain Dew Code Red is a berry-flavoured variant of the famous carbonated soft drink -Mountain Dew.

Advertiser/Client Name: Frucor Beverages NZ LimitedMedia Channels: TV/Video/RadioWeb DevelopmentOtherWebsite:http://ourshowroom.co.nz/mountaindewcodered/ (can view website here)

Strategy

Marketplace challenge:

Although a strong brand internationally, little investment by PepsiCo International in New Zealand for many years has meant Mountain Dew has been a...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands