Yellow Pages Group: Yellow Chocolate

The Yellow Pages wanted to convince New Zealanders of its continuing relevance as a business directory.

Yellow Pages Group: Yellow Chocolate

Colenso BBDO

Entry Information

Category: Business and Consumer ServicesCountry where program ran: New ZealandDate program started/ended: September 2009 – February 2010

Product Description: Yellow is New Zealand's Yellow Pages business directory – it covers book, website and mobile directories.

Advertiser/Client Name: Yellow Pages GroupMedia Channels: Direct MailTV/Video/RadioWeb DevelopmentOther

Strategy

Marketplace challenge:

The Yellow Pages was something your Mum kept in the cupboard underneath the telephone and pulled out when something went wrong with the plumbing. It was an icon of the pre-internet age,...

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