Carrefour S.A.: With or Without Leonardo

Carrefour, the supermarket chain, wanted to build its market share and promote its online shopping service in Spain.

Carrefour S.A.: With or Without Leonardo

Shackleton Spain

Entry Information

Category: Retail/Direct SalesCountry where program ran: SpainDate program started/ended: September 9, 2010 through November 29, 2010

Product Description: Carrefour is one of the main hypermarkets in Spain, now also present online with a shopping service covering food and technology. No need to bother with heavy shopping: the user orders among the wide selection on www.carrefour.es, and gets his purchase delivered at home, easy, convenient, quick and without charge.

Advertiser/Client Name: Carrefour S.A.Media Channels: TV/Video/RadioWeb AdvertisingWeb DevelopmentWebsite:...

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