IBM: Watson
Ogilvy & Mather
Entry Information
Category: Information TechnologiesCountry where program ran: United StatesDate program started/ended: December 2010 – April 20, 2011
Product Description: IBM built a computer – Watson – that can understand human language. As the ultimate challenge, Watson competed on Jeopardy! because its difficult clues filled with puns, jokes and wordplay made it the perfect challenge. Watson is a custom designed computer system, built on POWER7 servers and represents the future of analytics.
Advertiser/Client Name: IBMMedia Channels: Other
Strategy
Marketplace challenge:
80% of the world's new data...