IBM: Watson

IBM wanted to get maximum mileage from the appearance of its Watson computer on the U.S. quiz show, Jeopardy!.

IBM: Watson

Ogilvy & Mather

Entry Information

Category: Information TechnologiesCountry where program ran: United StatesDate program started/ended: December 2010 – April 20, 2011

Product Description: IBM built a computer – Watson – that can understand human language. As the ultimate challenge, Watson competed on Jeopardy! because its difficult clues filled with puns, jokes and wordplay made it the perfect challenge. Watson is a custom designed computer system, built on POWER7 servers and represents the future of analytics.

Advertiser/Client Name: IBMMedia Channels: Other

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