MTV Networks: Now or Never
Shackleton Spain
Entry Information
Category: Publishing/EntertainmentCountry where program ran: SpainDate program started/ended: October 26, 2010
Product Description: MTV was a pay-per-view music channel until September 2010, when it changed to FTA and included new entertainment contents such as "Ahora o Nunca" ("Now or Never") What would you like to do before dying?, a docu-reality show granting 100 wishes that four friends want to fulfill before they die.
Advertiser/Client Name: MTV NetworksMedia Channels: Alternative/Insert MediaOtherWebsite:http://www.judgingishard.com/campana/echo/nowornever
Strategy
Marketplace challenge:
MTV starts a new stage: for...