Royal Mail: Royal Mail Xmas Stamps

Royal Mail, the UK postal service, hoped to turn young people into stamp enthusiasts. It turned to a digital campaign featuring cartoon characters Wallace and Gromit, who were appearing on that year's Christmas stamps.

Royal Mail: Royal Mail Xmas Stamps

Proximity London

Entry Information

Category: Communications/UtilitiesCountry where program ran: UKDate program started/ended: 1 Nov to 31 Dec

Product Description:Royal Mail teamed up with Aardman Animations to immortalise Wallace & Gromit with a limited edition set of Christmas Stamps.

Advertiser/Client Name: Royal MailMedia Channels:Website:http://www.agencyentry.com/wallaceandgromit/

Strategy

Marketplace challenge:

Get a new digitally minded generation to see the beauty of stamps and to consider becoming collectors.

Target audience: Consumer

Fans of Wallace and Gromit, typically young people and also younger online shoppers at Christmas.

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