Novozymes: Old Grumpy
Klausen + Partners
Entry Information
Category: Product Manufacturing and DistributionCountry where program ran: EMEADate program started/ended: October 2010 – March 2011
Product Description: A Revolution that Saves Time, Money and CO2
Novozymes Ondea® Pro is a new enzyme cocktail that lets you brew beer using 100% fresh barley instead of malt.
Doing away with malt saves money and energy, cutting brewery CO2 emissions by 8% compared with traditional production.
Advertiser/Client Name: NovozymesMedia Channels:
Website:www.old-grumpy.com
Strategy
Marketplace challenge:
Challenging a 6,000 Year-Old Tradition
Novozymes Ondea® Pro rocks the very...