Novozymes: Old Grumpy

Novozymes, a world-wide supplier to the beer brewing industry, needed to convince breweries that its Novzymes Ondea Pro product could eliminate the expensive and time-consuming malting process and still produce the same quality beer.

Novozymes: Old Grumpy

Klausen + Partners

Entry Information

Category: Product Manufacturing and DistributionCountry where program ran: EMEADate program started/ended: October 2010 – March 2011

Product Description: A Revolution that Saves Time, Money and CO2

Novozymes Ondea® Pro is a new enzyme cocktail that lets you brew beer using 100% fresh barley instead of malt.

Doing away with malt saves money and energy, cutting brewery CO2 emissions by 8% compared with traditional production.

Advertiser/Client Name: NovozymesMedia Channels:

Website:www.old-grumpy.com

Strategy

Marketplace challenge:

Challenging a 6,000 Year-Old Tradition

Novozymes Ondea® Pro rocks the very...

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