The game experiments - Researching how gaming techniques can be used to improve the quality of feedback from online research

Following two years of extensive research exploring ways to improve the quality of online research, GMI & Engage Research indentified that game play consistently stood out as one of the most effective means of engaging respondents & increasing feedback.

The game experiments - Researching how gaming techniques can be used to improve the quality of feedback from online research

Jon Puleston GMI Deborah Sleep Engage Research

BACKGROUND

Over the past four years, GMI and Engage Research have been on a journey together, exploring ways of improving the feedback from online surveys by making them more engaging for respondents. Over this period we have conducted over 100 research-on-research experiments with a range of end-user clients and explored a wide variety of techniques.

Over the course of these experiments we learnt how important the design and ergonomic flow...

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