Developing second generation mobile research techniques - How mobile research can enhance the enjoyment of media consumption
A.J. JohnsonIpsosRolfe Swinton Lumi Mobile
INTRODUCTION: MOBILE RESEARCH 2.0 AND THE POWER OF IMMEDIATE AND CONSTANT ACCESS
Despite the anaemic growth that has characterized the Western world since the economic collapse of 2008, at least one market has not slowed for a moment – the mobile market.
The mobile phone has morphed into what Scott Adams, author of the Dilbert cartoon, describes as the human “exobrain”.1)It is the one tool most people now keep at arm’s...