Engage, inspire, act - 3 step stones towards developing more impactful products
Tom De RuyckInSites Consulting, Belgium
Stan Knoops, Gita Coenen and Soraia RodriguesNetherlands
NielsSchillewaertVlerick Leuven Ghent Management School, Belgium
BRINGING CONSUMERS INTO UNILEVER’S RESEARCH & DEVELOPMENT CENTER
Great companies understand the importance of consumer insights when it comes to outperforming competition. Engagement in learning and keeping knowledge up-to-date through a constant search for new insights, engagement in getting close to consumers and immersed in their daily lives to inspire and understand their reality and the drivers of consumer value, has proven to...