All fun and games? Myths and realities of respondent engagement in online surveys

The premise of this paper (visually lively surveys = engaged respondents = better data) underlies an increasing number of survey designs that are themselves a response to years of genuinely poor and unusable online surveys.

All fun and games? Myths and realities of respondent engagement in online surveys

Theo Downes-Le GuinUnited States

Reg Baker and Joanne MechlingUnited States

Erica Ruyle is Research Director, Market Strategies International, United States.

BACKGROUND

As online surveys and panels have matured, researchers have raised concerns about the effect of long, onerous, poorly designed and simply dull surveys. Poor survey design demonstrably increases undesirable respondent behaviors that include speeding, random responding and premature termination. Over time, an accumulation of flawed surveys affects participation rates across studies and degrades industry credibility. This effect is magnified in access panels,...

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