Bankwest: Money won't make you happy. But being happy can make you money
Agency: Host
Advertiser: Bankwest
Author: Frank Bethel & Carrie Booth
Total Campaign Expenditure: $40 million and over
STRATEGIC COMMUNICATIONS CHALLENGE
In short our challenge was to launch a new bank on the East Coast. This paper charts the success of the Happy Banking campaign from launch to present day.
Although originating from Western Australia Bankwest have been active in Australia's East Coast since opening their first store in Sydney in the mid-80s. But in 2007 they undertook a major step change...