National Disability Service: carecareers

The National Disability Service in New South Wales, Australia, needed to ensure it attracted enough recruits to its sector to cope with the demands of an ageing population.

National Disability Service: carecareers

Agency: The Campaign Palace

Advertiser: National Disability Services

Author: Karen Dwyer

Total Campaign Expenditure: $2-5 million

STRATEGIC COMMUNICATIONS CHALLENGE

The National Disability Service (NDS) was charged with addressing an urgent and mounting problem facing the disability and community care sector in New South Wales. An ageing population was placing increased pressure on the demand for services. Simultaneously the sector's dominant baby boomer workforce was retiring.

So whilst demand for services was on the rise, the workforce was in decline.

A problem amplified by the fact that the sector was one that had...

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