National Disability Service: carecareers
Agency: The Campaign Palace
Advertiser: National Disability Services
Author: Karen Dwyer
Total Campaign Expenditure: $2-5 million
STRATEGIC COMMUNICATIONS CHALLENGE
The National Disability Service (NDS) was charged with addressing an urgent and mounting problem facing the disability and community care sector in New South Wales. An ageing population was placing increased pressure on the demand for services. Simultaneously the sector's dominant baby boomer workforce was retiring.
So whilst demand for services was on the rise, the workforce was in decline.
A problem amplified by the fact that the sector was one that had...