Royal Australian Air Force: Cracking the recruitment efficiency code
Agency: George Patterson Y&R Melbourne
Advertiser: Defence Force Recruiting
Author: Adrian Mills & Tom Ward
Total Campaign Expenditure: Under $500K
STRATEGIC COMMUNICATIONS CHALLENGE
Every child wants to grow up to be a Maverick, a Goose or a Jester, right? * So how hard can it be to recruit great candidates for the Australian Air Force?
Well, the answer is - harder than you'd think.
There's a good reason for this. Whilst a large part of the role of those with responsibility for recruitment to the...