Guide Dogs Australia - Support Scent: Showing your support for those who cannot see
Agency: Clemenger BBDO Melbourne
Advertiser: Guide Dogs Australia - Support Scent
Author: Michael Hyde
Total Campaign Expenditure: $500-$1 million
STRATEGIC COMMUNICATIONS CHALLENGE
Guide Dogs Australia (GDA) is a not-for-profit organization committed to the crucial work of assisting the blind and vision impaired regain a sense of independence in the community. This is primarily done through the development, training and provision of guide dogs, but also education and community engagement. To carry out its crucial services, GDA relies in the main on donations...