HSBC Bank Australia: The Chinese New Year Term Deposit Bonanza
Agency: Multicall Connexions Advertiser: HSBC Bank AustraliaAuthor: Daniel AssafTotal Campaign Expenditure: Under $500K
Strategic Communications Challenge
The challenge of this campaign was to double1 new to bank Term Deposits received vs. same period last year and to do it with 16.3% less media spend2.
Sure we had a market leading rate to work with, but it didn't come without a catch and a few key challenges.
A. We were trying to catch bigger fish, and more of themThe...