Value propositions

Lynette Ryals

The value proposition is a statement of value that a company, product or service offering provides to a customer.

Value propositions

Lynette RyalsCranfield School of Management

Developing a strong value proposition can improve a company's bottom line and make customers understand why they should buy that product

A good value proposition is one of the most important sales tools that the marketing department can provide. The value proposition is a statement of the value that a company, product or service offering provides to a customer. The stronger the value proposition, the more value customers perceive that they get and, therefore, the more willing they are to buy.

Value is something the customer is prepared to pay for. In...

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