Data integration: PepsiCo India - Analyse the future

PepsiCo was caught out by a 25% lift in the drinks category in India, leading to share loss and some searching questions: why did the surge happen? How long would it last? What was driving demand and how could PepsiCo better predict it? The drinks category in India had largely been a two-player industry but several new players emerged with the arrival of liberalistion.

Data integration: PepsiCo India - Analyse the future

Akanksha JainMindshare

Pepsi: the Indian cricket captain, Mahendra Singh Dhoni, stars in Pepsi's television commercials

PepsiCo was caught out by a 25% lift in the drinks category in India, leading to loss of share. It used data analytics to better predict market changes

Faced with the complexities brought by the convergence of technology, fragmentation of markets and growth in active consumerism, data provides an unbiased and objective source for making decisions with some amount of confidence.

PepsiCo India has been striving to improve the combination of art and science, strategic as...

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