Brand culture

In a world of near-perfect information, the only thing standing between people and everything they want to know about a company is just a few clicks away in online news articles, blog posts of friends, consumer reviews or the tweets of employees.

Brand culture

Mark SngThink Native

In an age of internet-driven transparency, to be credible, brands need to ensure that their actions are aligned with the image they wish to project

We live in a world of near-perfect information, where the only thing standing between people and everything they want to know about a company is just a few clicks; in online news articles, the blog posts of friends, consumer reviews or the tweets of employees.

This new age of ‘forced transparency’ has serious implications for marketers, as it becomes increasingly impossible to keep brands separate from the organisation within....

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