10 Russian retail trends

The Russian retail scene is a patchwork of different formats. From government-owned outlets that provide for basic needs at an affordable price, to post-Soviet era open markets, kiosks and street stalls selling everything from basic food to luxury goods, without any clear focus or quality guarantee.

10 Russian retail trends

Alexey GorshkovG2 Russia

The Russian retail sector is evolving from a patchwork of Soviet-era formats to modern chains with double-digit sales growth, says Alexey Gorshkov of G2 Russia

The Russian retail scene is a patchwork of different formats. There are some surviving Soviet-type formats, government owned outlets that provide for basic needs at an affordable price, making up 2% share of retail turnover.

There are also remnants from the chaotic post-Soviet period of open markets, kiosks and street stalls selling virtually everything from basic food to luxury goods without any clear focus. The...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands