TV's social X Factor

Mark Westaby

Far from killing off television as predicted, the internet thanks to social networks, has helped to keep TV at the heart of home entertainment.

TV's social X Factor

Mark WestabySpectrum

Social media conversations around TV shows add value to ads in programmes, which television companies and buyers need to account for in their planning

It was not so many years ago that industry commentators were predicting the end of television, with TV sets to be replaced by personal computers and programmes to be replaced by content downloaded from the worldwide web. Then something happened, which, although we were not aware of it at the time, would help to keep TV at the heart of home entertainment and maintain TV advertising as a critical...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands