Mythbuster: The value in footballers

Clients and agency people can talk about 'accountability' and 'effectiveness', while all the time behaving in ways to make accountability difficult and effectiveness less likely.

Mythbuster: The value in footballers

Les Binet and Sarah CarterDDB

Les Binet and Sarah Carter of DDB get a little bit angry about some of the nonsense they hear around them... like the idea that ‘accountability’ and ‘effectiveness’ are valued.

A client recently briefed us on a project. As she outlined the questions she wanted answered, a feeling of déjà vu crept over us.

We'd worked on this brand for some years. And a quick look through the files showed all her questions had been answered by recent research. Within minutes of being briefed, we were able to get...

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