Children and the Commercial World: Exploring the attitudes of children and parents
Barbie Clarke
BACKGROUND
In December 2010, the Bailey Review was launched by Government to address the ‘excessive commercialisation’ and ‘premature sexualisation’ of childhood. The Review is part of the Coalition Government's pledge to ‘crack down on irresponsible advertising and marketing'.
In response to the Review, Credos commissioned Dr Barbie Clarke to conduct qualitative and quantitative research to explore parental concerns of childhood today. The intention of this work was not only to contribute to the Review, but also to further our understanding of the impact of advertising and...