The future of marketing: Insights from the Economist's seventh annual marketing forum (Landor Perspectives 2010)

Josey Duncan Lee from Landor Associates explores the reoccurring themes from the panels and presentations at the Economist's seventh annual marketing forum.

The future of marketing: Insights from the Economist's seventh annual marketing forum

Josey Duncan Lee Landor Perspectives 2010

In today's depressed economy, “frugal” is more than a fad—it's a required way of life for many. Marketing budgets are being cut to the quick, and customers are closing their wallets to all but the most relevant necessities. Amid all this doom and gloom you might think the mood in the room would have been darker at the Economist's seventh annual marketing forum, held on March 17 and 18 this year in San Francisco. But, as Bob Thacker, senior vice president...

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