Branding the United Arab Emirates: Interview with Charles Wrench
Landor Perspectives 2010
In these uncertain times with companies going out of business everywhere, standing out to be noticed by consumers and the target audience is more important than ever. The same goes for countries that are trying to attract investment; the United Arab Emirates (UAE) is no exception.
Charles Wrench, CEO of Landor Associates, talks to Reena Amos Dyes of Emirates Business 24/7 about the importance of country branding and the UAE'S branding of itself.
How important is country branding in these trying times?
In this ever flatter...