JWT's 10 Trends for 2011

JWT details its ten trends for the future, compiled from quantitative, qualitative and desk research.

JWT's 10 Trends for 2011

Ann Mack, Marian Berelowitz, Jessica Vaughn and Christine Miranda JWT

EXECUTIVE SUMMARY

In our sixth annual year-end forecast of trends for the near future, technology is the overriding theme, driving many of our trends and at the center of others. The economy also continues to be a common thread.

JWT’s 10 Trends for 2011 report is the result of quantitative, qualitative and desk research conducted by JWTIntelligence throughout the year and specifically for this report.

Trends don’t happen in isolation. They tend to intersect and work in tandem with each other, as you’ll see...

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