The future of magazine research: insights from Conde Nast’s Scott McDonald

Geoffrey Precourt

This report from the ARF's Re:Think conference covers the contribution of Scott McDonald, Condé Nast's SVP of research and insights.

The future of magazine research: insights from Condé Nast’s Scott McDonald

Geoffrey Precourt Warc

In celebration of its 50th year of publication, the Journal of Advertising Research (JAR) stepped out with a 208-page ‘Future of Advertising’ anniversary issue, and followed that up at the Advertising Research Foundation’s annual Re:Think conference with a special ‘50 Years of Advertising Research: What Have We Learned?’ panel.

Scott McDonald, Condé Nast's SVP/research and insights (pictured), was an integral part of the cross-platform JAR tribute.

For the anniversary issue, he contributed ‘Print in Context’, a practitioner view of...

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