Brazil at the 2011 Cannes Lions International Festival of Creativity - Insights from Grupo Consultores, RAPP, VW and Telefónica

A report on Brazil's presence at the 2011 Cannes Lions. Key points from the report include: Brazil's economic boom is likely to be sustained over the next few years, with its hosting of global sporting events sparking massive investment, boosting the fortunes of the rapidly-growing middle class; the nation's advertising agencies outperform those elsewhere in the region on a range of key metrics; advertisers are organising campaigns that employ brand activation and a range of digital touchpoints, taking advantage of rapidly-increasing takeup of the web in general and social media platforms in particular.

Brazil at the 2011 Cannes Lions International Festival of Creativity - Insights from Grupo Consultores, RAPP, VW and Telefónica

Joseph Clift

Brazil was a major presence at the 2011 Cannes Lions, with the nation's agencies, clients and media firms well-represented both on stage and on the conference floor.   The nation was the focus of two separate presentations, from international consultancy Grupo Consultores and ad agency RAPP. Both firms told a similar story: not only is the Brazilian economy booming, but this growth is being supported by an exceptionally strong communications industry.

Interviewed in Cannes, former Unilever CMO - and Sao Paulo resident -...

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