Brazil at the 2011 Cannes Lions International Festival of Creativity - Insights from Grupo Consultores, RAPP, VW and Telefónica
Joseph Clift
Brazil was a major presence at the 2011 Cannes Lions, with the nation's agencies, clients and media firms well-represented both on stage and on the conference floor. The nation was the focus of two separate presentations, from international consultancy Grupo Consultores and ad agency RAPP. Both firms told a similar story: not only is the Brazilian economy booming, but this growth is being supported by an exceptionally strong communications industry.
Interviewed in Cannes, former Unilever CMO - and Sao Paulo resident -...