Cravendale: I can haz affect context

Cravendale, the premium filtered milk brand, enjoyed a small but significant 5% share of the UK milk market.

Cravendale: I can haz affect context

Theo Izzard-BrownWieden & Kennedy

SYNOPSIS

In our various guises we devote a lot of time to helping shape content - be that a TV ad, Facebook page or anything else for that matter. Truthfully though this is only half the picture. The context in which that content is viewed, experienced, discussed and ultimately enjoyed plays just as vital a role in determining campaign success. Shouldn’t we try to shape context too?

Note: I’ve peppered a few relevant Bitly links throughout the paper. They’re purely for illustrative purposes and aren’t essential viewing.

THIS...

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