Walkers: Sandwich
Tom WhiteAbbott Mead Vickers BBDO
SUMMARY:
Walkers ‘Sandwich’ was a warm-hearted engagement idea born out of a cool and calculating planning insight.
Our objective was to help Walkers sell more crisps at lunchtime.
We understood that our solution lay not only in helping consumers make this link but, crucially, in influencing the in-store environment to get Walkers displayed next to Sandwiches in meal deals.
We weren’t afraid break the mould of the UK’s longest running TV campaign; planning was fearless in pushing for the right kind of idea to influence the people that really mattered - the...