Orange Goldspots: Getting The A Team for free
Gareth GoodallFallon
SUMMARY
It is commonplace for Planning to use strategic skills to solve a business problem or to change the behavior of consumers. This is the story of how planning turned its expertise to the sort of problem we usually don’t get involved in: the cost and complexity of advertising production. Specifically, how to get more bang for less buck.
The Orange ‘Gold Spot’ advertising has successfully asked people to turn off their phone at the cinema for years. We needed to refresh the concept as it ran out of...