The GreenBottle story

Bruno Frankel

This unusual case study details an investment by Mother, the communications agency, in a UK start-up eco-venture called GreenBottle.

The Green Bottle story

Bruno FrankelMother Advertising Ltd

SUMMARY

Ever lie awake wondering what you’ll do for a living when advertising goes belly-up? Or when Account Planning dies (again)? Well, this story about a humble test market study for a brand you’ve not yet heard of, might just help.

This tale demonstrates how the skills we all developed when planning advertising, might just make us useful in another field. A field that’s showing no signs of abate. The field of venture capital.

And not just ‘useful’ as a resource for the money men. But actually better than them at...

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