Stella Artois Black: Night chauffeur - Applying interaction design to real-world brand experience
Matt HardistyMother Advertising Ltd
SUMMARY
Welcome to the tale of Stella Artois Black. And how we launched it to a ‘tough to reach’ audience. Those Hipster-types. Highly influential. Always ahead. Hard to impress. Terrible hats.
A tale of how we met this engagement challenge by taking interaction design techniques from the digital realm and applying them to real world brand experience.
How we cast consumers as protagonists and planned for their involvement.
How we started with desired consumer response and worked backwards to map...