Can search engine advertising help access rare samples?

Daniel Nunan and Simon Knox

In the last decade, there has been an explosion in the use of online survey tools. Online data collection tools have lowered the cost of data collection and removed barriers to entry for carrying out research.

Can search engine advertising help access rare samples?

Daniel Nunan and Simon Knox

Introduction

Technological changes through the ‘noughties’ have enabled a huge increase in the use of web-based surveys by researchers. Trends over the last decade have been driven by the adoption of the web and mobile devices as dominant forms of communication and information distribution. In many countries, web access can now be considered as ubiquitous as fixed-line telephony once was (Geoghegan 2009). At the same time, technology has also challenged existing modes of data collection. For example, increasing use of caller ID devices has substantially...

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