Global advertising research approaches

Terry Willie and Jeremy Green

It has taken a relatively short time for Millward Brown to evolve from a small agency in the United Kingdom to our first work in Asian markets in 1987 - a third stage in steady globalization of the company and its research products.

Global advertising research approaches

Jeremy Green andTerry Willie Millward Brown International, United States

Most clients we work with out of our American office have a truly global focus, including the east and south east Asian markets that are the theme of this conference. The combination of worldwide projects we have worked on ourselves and the increasing amount of work done by Millward Brown offices in the region gives some fascinating insights in how Asian markets compare and contrast with the rest of the world.

Millward Brown runs projects locally out of offices in Hong Kong,...

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