Capturing affective experiences using the SMS Experience Sampling (SMS-ES) method

This paper reports the feasibility and methodological considerations of using the Short Message System Experience Sampling (SMS-ES) method, which is an experience sampling research method developed to assist researchers to collect repeat measures of consumers’ affective experiences.

Capturing affective experiences using the SMS Experience Sampling (SMS-ES) method

Lynda Andrews, Rebekah Russell Bennett and Judy Drennan

Introduction

Market researchers and academia are increasingly interested in capturing consumers’ affective experiences with products and services in everyday situations as they occur and, in some instances, over a period of time. Having access to this experiential data enhances strategic decision-making for practitioners and their clients, as well as providing an improved understanding of consumer behaviour (Medeiros & Blades 2008). But how can researchers collect such data in a methodologically appropriate and cost-effective way? One method is the...

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