Snap judgement polling: street interviews enabled by new technology

Katherine Anderson, Malcolm Wright and Meagan Wheeler

We took a promising new method of political polling – snap judgements of political candidates’ facial appearance – from the lab to the real world with internet-enabled mobile phones.

Snap judgement polling: street interviews enabled by new technology

Katherine Anderson, Malcolm Wright and Meagan Wheeler

Introduction

Election polling dates back to 1824, when the HarrisburgPennsylvaniannewspaper asked some residents of Wilmington, Delaware, which presidential favourites they preferred, using a simple straw poll (Smith 1990). Since then election polling has evolved. One strand of this evolution has been improved sampling and questioning approaches. Communication technologies have also resulted in new collection methods. The successive introduction of mail, telephone and now online surveys, has enabled polling organisations to develop new polling methods and collect data...

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