Snap judgement polling: street interviews enabled by new technology
Katherine Anderson, Malcolm Wright and Meagan Wheeler
Introduction
Election polling dates back to 1824, when the HarrisburgPennsylvaniannewspaper asked some residents of Wilmington, Delaware, which presidential favourites they preferred, using a simple straw poll (Smith 1990). Since then election polling has evolved. One strand of this evolution has been improved sampling and questioning approaches. Communication technologies have also resulted in new collection methods. The successive introduction of mail, telephone and now online surveys, has enabled polling organisations to develop new polling methods and collect data...