Media measurement in a megacity

Trevor Sharot and Philip Rich

Jakarta has experienced huge gains in urban and economic development over the last ten years. The 'megacity' now houses a substantial and affluent middle class with lifestyles in line with those of the Asian 'tigers'.

Media measurement in a Megacity

Philip Rich A.C. Nielsen-SRI, Indonesia andTrevor Sharot A.C. Nielsen-SRG, Singapore

INTRODUCTION

Indonesia is perhaps the 'smallest' big country in the world.

Indonesia is in fact the fourth largest country in the world, ranked by population: 198 million in 1996, behind China (1.2 bn), India (933 m) and the USA (266 m). In population terms, Indonesia is much larger than its perhaps more 'fashionable' neighbours, Thailand (3 times) or Malaysia (nearly 10 times).

TABLE 1: POPULATION AND PER CAPITA GDP OF SELECTED ASIAN COUNTRIES

 Population ...

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