Understanding Newspaper Audiences
Andrew Green Ipsos MediaCT
BACKGROUND: The challenge to newspapersESSENTIALS: The Power of Newspaper AdvertisingWHERE TO START? Measuring newspaper audiencesFUTURE DEVELOPMENTS: Towards the Perfect Readership SurveyCONCLUSION & CHECKLIST
BACKGROUND: The challenge to newspapers
Measurement and understanding of newspaper audiences is struggling to keep up with changing consumer habits.
A fast-growing number of newspaper readers now get their news from newer digital platforms. In the UK, for example, 22% of the daily readership reported by national newspapers is generated by visitors to the web pages of the publications who do...