Outdoor Lives and Outdoor Advertising in Thailand
Kinetic's 'Moving World Asia' research looks at consumers' everyday lives, and how they interact with different media, in five key markets: Hong Kong, Malaysia, Singapore, Thailand and the Philippines. The study's themes include urbanisation, rise of leisure time, travel, shopping and technology.
Thai consumers spend 9.7 hours out of home per day during the week - less than Hong Kong, Singapore and Malaysia. However, they spend 7.4 hours a day out of home at the weekend, putting them behind only Malaysians (7.9 hours). Big retail destinations are a growing force in the country...